Early in 2015, we were fortunate enough to be approached by one of the world’s most iconic animal and conservation charities, previously home to Guy the gorilla and Winnie, a fairly well known bear you may have heard of. The charity is of course The Zoological Society of London (ZSL).
ZSL approached The Allotment to help develop a new global fundraising scheme for the charity, which complemented their new brand proposition ‘Working for Wildlife’. Working closely with the charity, it became clear that the work of their conservation and research teams in local territories wasn’t being communicated to donors and harnessed in an effective manner. With such a substantial footfall in the attractions, something purchasable in-store and online was a necessity.
It was important to bring the new brand proposition to the fore and ask donors to take responsibility, make a difference and take the fate of endangered animals and research development into their own hands, to become ‘Champions’. The idea of ‘in your hands’ became the prominent big idea for the scheme, which encouraged donors to become ‘Wildlife Champions’. We developed two focused schemes under the ‘Wildlife Champions’ idea, one for ‘Animals Under Threat’ and one for ‘Conservation Technology’.
Click here to see how we’ve helped grow ZSL.
In 2014 The Allotment helped rebrand the UK’s largest sofa manufacturer, QFC. Since the launch, our work for the market-leader has seen a huge change in the business, with internal and external stakeholders alike widely praising the transformation of not only the brand, but the culture of the business more broadly; with a real focus on questions and innovation in every part of the organisation.
To instill this new purpose and proposition even further, we were recently asked by QFC to help develop a new identity for the company-wide intranet, ‘Sofanet’ and a subsequent internal engagement campaign to encourage employees to become more immersed within the business; to become real brand advocates.
Our response was an identity for Sofanet, featuring a subtle sofa within a light bulb, portraying the ambition for ideas-driven thinking and innovation with sofas at the fore. The identity was rolled out across the new intranet (featured below), with the architecture and design being very much extended from the new QFC website we designed.
The logo also featured in the internal engagement campaign, across a range of collateral from posters, roller banners and environmental graphics, where the use of questions pushed traffic to Sofanet to find the answers. In the short period since launch, Sofanet has become the centrepoint for all information regarding the business – a community where everyone can engage with one another and is proving very, very popular.
See more of our work with QFC here.
We were delighted and humbled to win 2 Golds at the 2016 Roses Awards for our work with Lucite International. The Roses Creative Awards recognise the very best creative work in the UK by agencies and clients.
The Golds were awarded for Use of Illustration and Best Art Direction in the Craft Category against stiff competition, including the likes of Umbro, Clarks and Gill Marine.
It’s particularly rewarding to win in the Craft Category- it provides recognition for the passionate attention to detail that we bring to all our work.
As always, a huge thank-you to our collaborators: Geoff Appleton (Illustration), Mike Feather and Andy Grimshaw (Photography) and Weareseventeen (animation).
To see the full Lucite International case study, click here.
We’re very proud to have helped design and develop the Progressive brand with our friends Matt Nicholls and Ken Valledy. Progressive helps organisations unlock and commercialise new growth opportunities more rapidly than their competition and more effectively than traditional innovation programmes.
It builds faster, more agile, industrial-strength Growth Acceleration Programmes that have a proven track record of enabling senior management to more rapidly define, build and deliver new corporate growth and ROI.
Working across retail, automotive, financial services, media and entertainment, FMCG and professional services sectors, Progressive has already helped organisations bring over 40 new solutions to market.
Big thank-you to Mike Feather for photography and to our friends at Evil Donkey for building the website.
We are delighted to launch our new rebrand of leading distribution and subscription services business, Air Business and their subsidiary, Quadrant. Our early research indicated that Air Business are the ‘first and last link’ in managing subscriptions and distribution of magazines and newspapers, and are known within the market and particularly by their clients for their reliability, exceptional customer service and human approach.
The ‘Big idea’ was that Air Business doesn’t just take things from A to B – they use their exceptional customer service and support to take clients on a journey spanning acquisition and retention right through to data analysis, physical and digital delivery and beyond. It was this insight that led to the brand proposition; From A to Beyond. This clever twist on language familiar to the sector perfectly sums up Air Business’ strong service mentality and illustrates the added value they provide through their brilliant customer service.
The new brand and proposition has been bought to life across all Air Business touch points, including the website (www.airbusiness.com). The design uses a red flowing line which runs throughout the whole brand, connecting and interacting with human photography and clever brand messaging to tell compelling stories of success.
If you’d like to learn more about The Allotment’s rebrand of Air Business, you can see the full case study here.
Finally, a big shout out to Roll Studio and John Angerson, both of whom we collaborated on throughout the project; Roll on the build of Air Businesses stunning new website and John who shot some beautiful black & white people shots which are integral to the new human look and feel.
Over the last couple of months, we’ve had the pleasure of working on a transformative and innovative brief with our long-term client, Interim Partners. The Allotment has worked with Interim Partners for a number of years, helping to build their brand from a £1m turnover business to a £30m market-leading interim management recruitment organisation in just 12 years.
We were delighted to be asked to create a new visual style for Interim Partners, which will be utilised on their recently launched website and other vital touch points moving forward. To create this distinctive style with real visual cut-through, we worked in partnership with the Malaysian illustrator, Tang Yau Hoong to help differentiate and visually depict varying parts of the business, from IP’s values, experience and global reach, through to Case Studies, Practice Groups and Return on Interim (ROI). Tang’s style is very unique, with subtle imagery twists and negative space creating beautiful messaging.
Here are some of the final creations and a link to the new Interim Partners website: www.interimpartners.com
The Allotment has created the new website and a set of internal vision and values communications for Endpoint, an international brand implementation and wayfinding consultancy that specialises in the built environment.
The creative concept is underpinned by the brand story of ‘We see opportunity’. Referencing a brand truth uncovered through research, it refers to the differentiating value Endpoint deliver by looking at the built environment in a different way. They uncover opportunity for clients to improve performance in the built environment – be this strategic, aesthetic or commercial – by bringing a fresh perspective or viewpoint to their work.
The concept of perspective was used in the graphics and messaging on the website and bought to life via parallax functionality (see website).
For the internal launch The Allotment produced a clever booklet that gave meaning to Endpoints vision and values – messaging and graphics in the booklet demanded that the reader physically change their perspective.
A set of large scale posters have also been produced for Endpoints offices in London and Dubai. In each case there is a clever visual trick to engage the passer-by.
Click here to see the Endpoint case study in full.
The new Endpoint identity was created by Goosebumps.
The Allotment create a new brand identity system for 43 UK radio stations.
Bauer Media, part of Europe’s largest privately owned publishing Group has today announced a new multi-platform brand identity system for its Bauer Place local radio portfolio across the UK. The new identity system and brand, designed by The Allotment, will be applied to more than 17 regional radio brands and more than 43 individual radio stations.
The new identity system with ‘YOUR’ at the heart of the concept communicates the core ‘Closer To You’ brand proposition of Bauer Place. It will be used to promote and emphasise Bauer’s uniquely engaging approach to the delivery of news and entertainment based on a deep understanding of their local radio audience.
Paul Middlebrook, Managing Partner of The Allotment said: “It’s early days but we are excited by the prospect of this identity system reaching out to millions of radio listeners. We have created a simplified and cohesive brand structure for a radio portfolio that has grown organically and significantly in the last decade. The ‘YOUR’ concept will be applied from January 2015 and will be bought to life with the ‘YOUR’ graphic acting as a window for local content messaging. The gradient colour system has been designed to differentiate the two or three radio channels in each region.”
For further information please contact Paul Middlebrook at The Allotment on 020 7404 6841.
Alternatively, see the full case study for Bauer Media here.
Two words to inspire . . .
What and If and are two small, unsuspecting, yet very, very powerful words. Although on the surface they seem, somewhat ordinary, when combined, they form a question that has driven progress and innovation for centuries. What if?
What if we could make things better? What if we looked at things in a different way? What if I could make change happen today?
Early in February Kids Company were drawn out of the hat by Charity Comms as the winner of our annual ‘Unwrap a designer’ competition. This is where we donate a few days of our time to support a charity.
We have now completed our initial work with the Kids Company. The project involved looking at different ways to visually bring the Charity’s positive and truly wonderful stories to life.
We are delighted to announce that last night The Allotment won the award for the best product launch in the Marketing Design Awards. Our client, The Donkey Sanctuary, are over the moon. We also recieved a ‘Highly Commended’ in the Charity category.
Click here to see the case study for the Donkey Adoption Campaign.