Once again, The Allotment are delighted to announce the launch of a brand new project with our long-term client, International law firm Berwin Leighton Paisner (BLP). We’ve been working with BLP across brand, internal engagement and digital and our latest work, an annual Emerging Themes report is a great example of how design can help grow interest in thought leadership.
We developed the visual look and feel for the entire report (104 pages), with a monetary theme running through the publication. Tasked with utilising stock imagery, the creation of images with typo interactions and a consistent bank note themed visual style helped bring the various insights and document to life.
Last Wednesday we attended the 2015 Brand Impact Awards where our new products and retail strategy for The Donkey Sanctuary was just one of nine projects globally to be shortlisted for it’s brand and design work in the Not for Profit Sector. In a very competitive category, dare we say, the most competitive of the evening, we were delighted to walk away with a Highly Commended, alongside 3 other agencies.
To be recognised on a global stage alongside the very best agencies in the world, was a real honour and we’re delighted for everyone associated with the project and of course, our client The Donkey Sanctuary.
A big thank you to Computer Arts and Creative Bloq for a fantastic evening. To see the award-winning product ranges and retail strategy for The Donkey Sanctuary, click here.
Having worked with The Donkey Sanctuary over a number of years across numerous projects, we were delighted to go visit our latest piece of work for the charity: their brand new (and very first) charity shop in Otley, Leeds. The store aptly named ‘For the love of’ is a modern charity shop come cafe concept which was designed by The Allotment and features a number of our new product ranges.
You can click here for a closer look at our retail and product work for The Donkey Sanctuary.
Here’s some highlights from our recent visit to ‘For the love of’:
Early in 2015, we were fortunate enough to be approached by one of the world’s most iconic animal and conservation charities, previously home to Guy the gorilla and Winnie, a fairly well known bear you may have heard of. The charity is of course The Zoological Society of London (ZSL).
ZSL approached The Allotment to help develop a new global fundraising scheme for the charity, which complemented their new brand proposition ‘Working for Wildlife’. Working closely with the charity, it became clear that the work of their conservation and research teams in local territories wasn’t being communicated to donors and harnessed in an effective manner. With such a substantial footfall in the attractions, something purchasable in-store and online was a necessity.
It was important to bring the new brand proposition to the fore and ask donors to take responsibility, make a difference and take the fate of endangered animals and research development into their own hands, to become ‘Champions’. The idea of ‘in your hands’ became the prominent big idea for the scheme, which encouraged donors to become ‘Wildlife Champions’. We developed two focused schemes under the ‘Wildlife Champions’ idea, one for ‘Animals Under Threat’ and one for ‘Conservation Technology’.
Click here to see how we’ve helped grow ZSL.
In 2014 The Allotment helped rebrand the UK’s largest sofa manufacturer, QFC. Since the launch, our work for the market-leader has seen a huge change in the business, with internal and external stakeholders alike widely praising the transformation of not only the brand, but the culture of the business more broadly; with a real focus on questions and innovation in every part of the organisation.
To instill this new purpose and proposition even further, we were recently asked by QFC to help develop a new identity for the company-wide intranet, ‘Sofanet’ and a subsequent internal engagement campaign to encourage employees to become more immersed within the business; to become real brand advocates.
Our response was an identity for Sofanet, featuring a subtle sofa within a light bulb, portraying the ambition for ideas-driven thinking and innovation with sofas at the fore. The identity was rolled out across the new intranet (featured below), with the architecture and design being very much extended from the new QFC website we designed.
The logo also featured in the internal engagement campaign, across a range of collateral from posters, roller banners and environmental graphics, where the use of questions pushed traffic to Sofanet to find the answers. In the short period since launch, Sofanet has become the centrepoint for all information regarding the business – a community where everyone can engage with one another and is proving very, very popular.
See more of our work with QFC here.
Last month, we were delighted to win not once, but twice at the Employer Brand Management Awards (EBMA) for our work with Lucite International.
Our work with Lucite International overcame competition from The British Army, Transport for London (TFL) and Heathrow to win Gold for best short-term campaign alongside McDonalds which, given the competition, was an outstanding achievement and we’re absolutely delighted for our client Lucite International.
To top it off, our engagement campaign for Lucite International won Overall Best Creative Execution of the Employer Brand for the entire EBMA’s.
The Employer Brand Management Awards exist as the true benchmark of the employer brand management process. Recognising the best work by internal communicators, HR teams, corporate leaders and recruiters in developing, implementing and evaluating successful employer brand strategies, it acknowledges the amount of effort required to create a strong employer brand.
To see the case study, please click here.
We were delighted and humbled to win 2 Golds at the 2016 Roses Awards for our work with Lucite International. The Roses Creative Awards recognise the very best creative work in the UK by agencies and clients.
The Golds were awarded for Use of Illustration and Best Art Direction in the Craft Category against stiff competition, including the likes of Umbro, Clarks and Gill Marine.
It’s particularly rewarding to win in the Craft Category- it provides recognition for the passionate attention to detail that we bring to all our work.
As always, a huge thank-you to our collaborators: Geoff Appleton (Illustration), Mike Feather and Andy Grimshaw (Photography) and Weareseventeen (animation).
To see the full Lucite International case study, click here.
Following the success of BLP’s Emerging Themes publication in 2016, we were delighted to collaborate once again with our client BLP in developing and producing this years Emerging Themes brochure. The annual thought leadership piece offers advice, practical guidance and opinions on the regulatory risks facing individuals and firms in the financial services sector in 2017.
With uncertainty looming over the economy and Article 50 potentially just around the corner, ‘Redrawing the Lines’ subtly depicts how both negotiations around the EU, and financial regulations more broadly are being redefined this year and beyond. The transition from print to pencil illustrations is a gentle nod towards this uncertainty whilst also beautifully bringing the brochure to life on the cover and divider pages.
Launched in late January, feedback on the brochure has been fantastic with the subsequent Emerging Themes seminar attracting a record attendance.
The Allotment have developed a brave and vibrant graphic language for New Street Group’s (NSG) brand new offices in Central London.
New Street Group are a leading recruitment business which has enjoyed dramatic growth. They have developed strong brands in Interim Management (Interim Partners), Financial Services Resource Contracting (BrightPool) and Executive Recruitment (New Street).
Adam Cale, designer for The Allotment, said; “We were keen that the environmental graphics built on the previous illustrations, which were created for their website, in collaboration with artist Tang Yau Hoong, and received such widespread praise internally and externally for their clever use of negative space and messaging.
We wanted to avoid the usual visual clichés and create something that would spark conversation, highlight NSG’s values and create stand out. We developed a set of 12 wall graphics featuring quotes from inspirational individuals that epitomise NSG’s values. The quotes were used as inspiration for a set of beautiful and bold illustrations”.
We were recently asked by our client, ZSL to design the brand messaging for the entrance ticket office at the London Zoo car park. The car park is many visitors first experience of the Zoo and the ZSL brand and it was critically important to develop a user journey and design that pushed both Zoo’s (ZSL London Zoo and ZSL Whipsnade Zoo) whilst also promoting ZSL’s wider, global conservation work.
The Allotment transformed the portakabin and payment station to give a big, bold welcome to everyone visiting. It builds anticipation, understanding and excitement of ZSL London Zoo as you enter, encouragement to visit ZSL Whipsnade Zoo when they leave and importantly, builds brand awareness for all those members of the public walking by, to keep ZSL at the forefront of their minds.
This is just one of many exciting developments to come with ZSL & The Allotment.
The Allotment has created the new website and a set of internal vision and values communications for Endpoint, an international brand implementation and wayfinding consultancy that specialises in the built environment.
The creative concept is underpinned by the brand story of ‘We see opportunity’. Referencing a brand truth uncovered through research, it refers to the differentiating value Endpoint deliver by looking at the built environment in a different way. They uncover opportunity for clients to improve performance in the built environment – be this strategic, aesthetic or commercial – by bringing a fresh perspective or viewpoint to their work.
The concept of perspective was used in the graphics and messaging on the website and bought to life via parallax functionality (see website).
For the internal launch The Allotment produced a clever booklet that gave meaning to Endpoints vision and values – messaging and graphics in the booklet demanded that the reader physically change their perspective.
A set of large scale posters have also been produced for Endpoints offices in London and Dubai. In each case there is a clever visual trick to engage the passer-by.
Click here to see the Endpoint case study in full.
The new Endpoint identity was created by Goosebumps.
For any brand, Membership is a great way to encourage loyalty, belonging and repeat visits. For ZSL providing unlimited entry to their Zoo’s, as part of an exclusive membership scheme, allows people to enjoy the Zoo experience at a leisurely pace knowing they can return, again and again.
Designed by The Allotment, we are delighted to share the brand new ZSL Membership pack and proposition. Using the line ‘Welcome to the Family’, we have created a playful and engaging pack which includes bespoke quarterly guides for both ZSL London and Whipsnade Zoos plus tons of surprises for their younger members.
The packs look fantastic in the memberships kiosks at both ZSL London and Whipsnade Zoos. You can also order your membership online.
Berwin Leighton Paisner LLP (BLP) is slightly different to your average legal firm. A top 15-law firm in the UK, one of the most innovative in Europe and an abundance of learning opportunities for both qualified and up-and-coming lawyers, one being the ‘Busy Lawyer Programme’. The Busy Lawyer Programme offers lawyers the opportunity to attend a day of workshops, presentations and insightful discussions. One of the other benefits to the programme, aside from valuable knowledge, is that attendees are able to use the programme towards their accreditation and qualifications.
Each year the highly engaging event uses a fictitious business as a theme for the day. This year The Allotment created a spoof independent cinema chain called ‘Caught On Film’.
The Allotment are proud to have designed first direct’s first high street cash points.
We have produced two designs – the first based on the theme of security uses a Space Invader-theme (‘Look out for people invading your space’) and the second based on the convenience of cash points uses a set of scales (‘Gain some pounds’). All the messages have been developed as part of first direct’s ‘unexpected bank’ positioning.
The London Community Foundation (LCF) were last years lucky winner of The Allotment’s ‘unwrap a designer competition’. The competition is for charities in need of design expertise and the winner receives strategic and design guidance donated by The Allotment.
The first task for The Allotment was to find out where and how they could add the most value to an already successful charity – LCF ‘turn lives around’ by connecting Londoners who need the most help to donors who are willing to give. We found that their biggest challenge was to explain what they do, simply, in a way that does their role justice.
We are delighted to announce that last night The Allotment won the award for the best product launch in the Marketing Design Awards. Our client, The Donkey Sanctuary, are over the moon. We also recieved a ‘Highly Commended’ in the Charity category.
Click here to see the case study for the Donkey Adoption Campaign.
Designing for social impact and good causes is an important part of the Allotment’s work so we were thrilled to be approached by The Big Lottery Fund to help them manage their interaction with the voluntary sector. The Big Lottery Fund is the largest distributor of the good cause funding raised by the National Lottery and it distributes over £700 million a year to incredibly worthy causes.
In order to maintain the awareness of the ‘good’ that the National Lottery and the Big Lottery Fund does it is vital that all grant holders, regardless of size or the nature of their project, publicly acknowledge the grant they receive.
With the focus on the values and ethics of companies so prevalent in the press it seems an apt time to share our most recent work for The Donkey Sanctuary. This client exemplifies the power of a set caring and consistent beliefs to drive the positive impact and growth of an organisation.
The publication below is the outcome of a strategic review by The Donkey Sanctuary which looked at their plans and ambition for the next 5 years. They approached the Allotment to develop the words from this plan into a document which would be used as a support to internal communications and values engagement. Through this notebook their sincere values of Compassion, Collaboration and Creativity have been bought to life in away that connects the past, with today and tomorrow. The timeline that runs throughout the book, starting in 1969 when the late Dr Svendsen (Dr S) purchased her first two donkeys, leads the reader to the future and the big goals the charity has to transform the quality of life for donkeys, mules and people worldwide.