Using design to transform lives . . .

The built environment has a huge impact on all our lives. Where we work, live and play affects our well-being, our opportunities and our potential.

No one knows this more than the Cabe (Commission for Architecture and the Built Environment) team at the Design Council. They have played a key role in influencing architecture and the built environment for over 80 years. The Cabe team makes places better for people. They focus on ensuring places and communities are sustainable, adaptable and resilient.

Cabe at the Design Council approached The Allotment to look at how their offer could be integrated into the new Design Council brand proposition of being a ‘design navigator’. They wanted to create a document and a presentation which would convey their authority, insight and ability to inspire social and economic value in the built environment. The tone of voice needed to be ‘Inspiring Simplicity’.

A creative spark . . .

The Allotment has designed the identity for a new US-based design award. The JUST IMAGINE Awards have been launched at GlobalShop, Chicago by Lucite International, owners of the Perspex® and Lucite® global acrylic brands. The annual awards will celebrate US designers’ work with LuciteLux® cast acrylic (known as Perspex® in the UK) in all its guises from interiors, to corporate imaging, lighting and product design.

A supportive brand idea

Global design recruiter Bespoke Careers approached The Allotment after the Design Week Awards last year and asked us the following question, ‘How can we build on our positive brand profile and tell our story in an original and compelling way’? Our answer was to engage with them to find the ‘thing’ that really makes them stand out within their sector. What we found, after extensive research, was that they are not just focused on delivering the best candidates to their architecture and design clients, they also go beyond the call of duty to support individuals, their careers and the design sector, in general. It’s the things they do that can’t always be seen which makes them different in the minds of their clients and candidates. Support. therefore, became the big idea for the rebrand, and this at Bespoke is more than an arm around a shoulder. It’s very much relationships built on intimate knowledge, enthusiasm and trust.