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NEED HELP?

Please get in touch if you’d like to grow your brand, cause or business?

Contact Paul our Managing Director
07815 142035
paul@theallotmentbranddesign.com

GENERAL ENQUIRIES

Please contact
+44 (0)20 7404 6481
info@theallotmentbranddesign.com

AWARDS

Winners of over 30 awards for creative excellence

    DESIGN EFFECTIVENESS AWARDS

    Gold winner

    DESIGN WEEK AWARDS

    Best of Show Winner
    Best Identity Winner

    DESIGN & ART DIRECTORS

    Pencil slice and featured in Book

    The Creative Review Annual

    Featured in Book

    The Roses Creative Awards

    Best Use of Illustration & Best Art Direction

Winners of over 30 awards for creative excellence

AWARDS

MEET THE DIRECTORS

James Backhurst

Creative Director

James Backhurst

Creative Director

I come from a family of engineers, my Great Grandfather invented one of the first electric washing machines and my grandfather helped NASA build parts for the Apollo Moon Missions, as well as help Rolls Royce with Concord’s engines. So solving problems and inspiring people through great ideas and design is the driving force behind my life and what I love to do.

Prior to setting up The Allotment 6 years ago, I was a Design Director at Elmwood for 16 years and helped set up the creative offer in the London Office.

My role as a Creative Director is focused on managing our great team, to deliver ideas that tell compelling stories, which in-turn grow the commercial success of the businesses I’ve had the pleasure of working with.

These include: The Met Office, BP, Deutsche Bank, QFC, BLP, BBC Comic Relief, 3i, ASDA, Hanson, ICI, NCR, Opera North, Richardson Sheffield, Yorkshire Water, Vaux Breweries, RAC, COI, Royal Mail, B&Q to name a few.

james@theallotmentbranddesign.com

Paul Middlebrook

Managing Director

Paul Middlebrook

Managing Director

I have always been inspired by simple, beautiful design that is intuitive, has true meaning and connects emotionally in some way.

My passion for design and wholehearted belief in the commercial advantage it offers to organisations has been shaped by a business degree and early client-side marketing roles at an automotive component manufacturer and leading media owner. Here I was directly involved in developing big ideas, which could translate effectively into single-minded campaigns able to create powerful step-change results for major brands. Appreciating the transformational qualities of design, I transferred to agency-side and gained valuable experience working on some of the world’s most exciting global brands at Sampson Tyrrell (now Brand Union), part of WPP, and at Elmwood, one of the world’s most effective, award-winning design consultancies.

As the managing director and a founder of The Allotment, my purpose and dedication is to help our clients’ businesses grow. Starting with developing absolute clarity – understanding our client, their business and its challenge – we work together to translate customer insight and business strategy into creative ideas that can achieve outstanding commercial results.


Our vision is to make a difference to our clients – to help them see undiscovered opportunities, to bring clarity and simplicity to organisational aims and to do this with a sense of intelligence and collaboration.

We are supported by an amazing network of designers, copywriters, illustrators, photographers and animators that we collaborate with to deliver transformative ideas for our clients. Ideas that drive growth.

MEET THE DIRECTORS

WHO WE DO IT FOR

WHAT WE DO

We are an ideas business.
We create compelling, inspiring
and effective brands. We define difference,
shape culture and tell emotive stories. We change
minds, create lasting memories and solve problems.
We combine design and brand strategy to grow
opportunity and value. We help you earn trust
and grow connection at every touchpoint.
We go above and beyond, always.
We care passionately.
We are all about growth.