This week we were thrilled to see our rebrand of Bauer Media’s City Network of radio stations pick up Gold for ‘Best Brand Consolidation’ at the European Transform Awards 2016. For almost a decade, the Transform Awards have set the standard for brand development, rebranding and brand positioning around the world and each year, the benchmark is that little bit higher. This year was no exception.
Amongst tough competition, including brand consolidations for DPD, Odeon and Premier Inn, we were honoured to walk away with top honours within the category.
For a closer look at the case study with Bauer Media, where The Allotment helped consolidate over 43 different brands into a single unifying brand architecture around the proposition ‘Your’, please click here.
Finally, a big thank-you to our client Bauer Media, for whom it was a pleasure to work with and obviously, to the judges and to Transform for a wonderful evening.