For The Love Of…

Nearly 16 months ago we sat down with The Donkey Sanctuary in a 2 day workshop, organised by The Allotment, to collaborate and define a creative strategy for the Charity’s vision to create a charity store proposition and a more exciting product range which would be sold online and in the shops via their commercial arm called Donkey World.

The outcome of these deliberations (and a lot of hard work in-between from all concerned) was launched in Otley, Leeds two weeks ago. For The Love Of … Is The Donkey Sanctuary’s new store concept and is an immersive retail experience and community hub which reflects the Charity’s selfless devotion to the welfare of donkeys worldwide.

It achieves this with a sense of wit (people sat in the window look as if they are wearing Donkey ears) and a strong consciousness of aesthetics that flows from their new gift product lines (view a case study here) to the interior design which creates a comfortable and authentic experience.

The Seedling Diaries – Volume 2

Name: Chris Webster
Studied: Norwich University of the Arts
Interned: April 2015
Likes: Rock music
Dislikes: Onions
Featured project: Eden Project Rebrand

It’s been about 10 years since I first knew I wanted to become a Graphic Designer; my first glimpse of Graphic Design was when I was in year 9 at school and completed some work experience with a printing company.

After college I studied at Norwich University of the Arts where I realised that what I had learned up to that point just scratched the surface of what Graphic Design and branding is and what the industry is all about. Having lectures with design agencies, talks and critiques about my work with Tutors and past Norwich graduates was great. What I learned from lectures, the tutors and other graduates is what helped me become the ideas driven person that I am today.