Nearly 16 months ago we sat down with The Donkey Sanctuary in a 2 day workshop, organised by The Allotment, to collaborate and define a creative strategy for the Charity’s vision to create a charity store proposition and a more exciting product range which would be sold online and in the shops via their commercial arm called Donkey World.
The outcome of these deliberations (and a lot of hard work in-between from all concerned) was launched in Otley, Leeds two weeks ago. For The Love Of … Is The Donkey Sanctuary’s new store concept and is an immersive retail experience and community hub which reflects the Charity’s selfless devotion to the welfare of donkeys worldwide.
It achieves this with a sense of wit (people sat in the window look as if they are wearing Donkey ears) and a strong consciousness of aesthetics that flows from their new gift product lines (view a case study here) to the interior design which creates a comfortable and authentic experience.