The Seedling Diaries – Volume 3

Name: Alex Page
Studied: Nottingham Trent University
Interned: June 2015
Likes: Thai food & pub trips
Dislikes: Peanuts
Featured project: A Universal Solution, John Lewis

I came to The Allotment just a week after finishing university and was unsure what to expect. The transition from education to the real world can be extremely daunting and something that cannot be taught. However during my time at The Allotment I felt very welcome and included; it was a great introduction to the industry.

I gained hands-on experience, working on real-life projects and tasks that required me to develop all aspects of my skills. This ranged from from copywriting and idea generation to designing documents. I believe this responsibility has been invaluable, has allowed me to grow as a designer and understand more about preparing myself further for the graphic design industry. These experiences are something that I believe I wouldn’t have been able to gain at a larger agency.

The Seedling Diaries – Volume 5

Name: Shohaib Iqbal
Studied: University of Central Lancashire
Interned: February 2017
Likes: Accrington Stanley, design exhibitions & good design
Dislikes: Bad design
Featured project: Peckish Bird Seed Packaging

I have learned a lot during my time at The Allotment.

The Allotment has taught me to dig into a project from the roots and allow each stage of the design to blossom.

I made my move down to London after finishing internships up north in Manchester, allowing me to take a bigger step onto the next big challenge! The Allotment was my 3rd placement in London and has been a memorable experience for me. Talking to the Designers, Strategists and Creative Director has given me a great insight into what The Allotment as a design agency aims for in design; idea solutions and also listening to their experiences, advice and guidance towards making a rebrand meaningful and most importantly, successful.

I have experienced the strategic, ideas and design aspects of the branding process, which has allowed me to grow into a better designer and creative thinker.

The Seedling Diaries – Volume 4

Name: Jack Parker
Studied: University of Central Lancashire
Interned: July 2016
Likes: Bolton Wanderers, good design, beer
Dislikes: Blackburn Rovers, bad design, wine
Featured project: Hovis Anniversary Packaging

I really feel like I have grown as a designer from being at The Allotment.

Having just finished my second year of my sandwich course at university, it was time for me to begin my placement year down in the big smoke.

What I have found so far from being out on placement is that every design agency has different values and views with a specific area they usually specialise in. The Allotment work a lot with charities and campaigns to help better people’s (and in some cases animal’s) lives. It’s inspiring to see the difference a bit of good design can make and working here I have been lucky enough to take part in two briefs that are both focussed on design for good. The Allotment is also a company with a strong reputation for good work and big creative ideas, so coming here as a placement I wasn’t expecting to be granted as much responsibility as I have. They really let you get stuck in and value your opinion with real hands-on problem solving.

The Seedling Diaries – Volume 2

Name: Chris Webster
Studied: Norwich University of the Arts
Interned: April 2015
Likes: Rock music
Dislikes: Onions
Featured project: Eden Project Rebrand

It’s been about 10 years since I first knew I wanted to become a Graphic Designer; my first glimpse of Graphic Design was when I was in year 9 at school and completed some work experience with a printing company.

After college I studied at Norwich University of the Arts where I realised that what I had learned up to that point just scratched the surface of what Graphic Design and branding is and what the industry is all about. Having lectures with design agencies, talks and critiques about my work with Tutors and past Norwich graduates was great. What I learned from lectures, the tutors and other graduates is what helped me become the ideas driven person that I am today.

From Student to Studio

When I was younger my dream was to live in a caravan in Weston-super-Mare and become an artist. I had it all planned out; I was going to live in the double bedroom and convert the twin room into a studio. I would look out of my window onto a beautiful sea view for inspiration and I would sell my masterpieces to the abundance of willing customers who would fill the promenade as they clambered over each other to get their hands on my latest works. Thankfully I soon realised that this was a terrible idea as art is notoriously hard to make money from, Weston-super-mare is 98% mud and most importantly, I’m not a retired bus driver. It was probably at around this point that I first looked towards graphic design.

Fast forward eight years and I am just coming to the end of my first year working for The Allotment, but how did I get here? Well, first there were two years of cutting, sticking and learning to draw the perfect ellipse for my GCSE, then there were a further two years at college where leaflets, posters and even the odd business card were thrown into the mix, and then finally there was university which is where it all started to make sense and I was hit with the revelation that ideas are king. I Graduated from The University of Gloucestershire in the summer of 2013 having loved my time there and feeling that I was ready to take on the world (of design). It is only when I look back now that I realise how drastically unprepared I was for what was coming my way. It is for this reason that I am sat here now eagerly typing away in the hope that I can impart some wisdom, help just a few people make the leap from student to studio and guide them away from some of the mistakes that I made.