We are delighted to launch our new rebrand of leading distribution and subscription services business, Air Business and their subsidiary, Quadrant. Our early research indicated that Air Business are the ‘first and last link’ in managing subscriptions and distribution of magazines and newspapers, and are known within the market and particularly by their clients for their reliability, exceptional customer service and human approach.
The ‘Big idea’ was that Air Business doesn’t just take things from A to B – they use their exceptional customer service and support to take clients on a journey spanning acquisition and retention right through to data analysis, physical and digital delivery and beyond. It was this insight that led to the brand proposition; From A to Beyond. This clever twist on language familiar to the sector perfectly sums up Air Business’ strong service mentality and illustrates the added value they provide through their brilliant customer service.
The new brand and proposition has been bought to life across all Air Business touch points, including the website (www.airbusiness.com). The design uses a red flowing line which runs throughout the whole brand, connecting and interacting with human photography and clever brand messaging to tell compelling stories of success.
If you’d like to learn more about The Allotment’s rebrand of Air Business, you can see the full case study here.
Finally, a big shout out to Roll Studio and John Angerson, both of whom we collaborated on throughout the project; Roll on the build of Air Businesses stunning new website and John who shot some beautiful black & white people shots which are integral to the new human look and feel.