A lot of our work comes from direct referral from our friends and clients and this was no exception. “I have a friend who is passionate about gin and would like to start a distillery and launch a new gin brand’, said Helen, our friend and research colleague. Our initial thought was ‘this is mad; there are over 800 UK gin brands already competing in the marketplace’. But we listened to Nick, the entrepreneur and gin enthusiast, and could immediately see his vision and feel the authenticity of his passion. A passion not only for the drink but also for the Peak District, where he lives. This gave us the spark of an idea for the brand name and its approach based on the unique bounty and geology of the area.

A gin and story forged in the local terroir that literally moves the hand-crafted, premium gin to new depths of taste and experience.