It seems strange to be talking about airports at this time when air travel has pretty much collapsed. However, humanity thrives on connection and people will be flying again as soon as it’s safe to do so. Back in 2019, our story for London City Airport was all about ‘getting fit for a future 5 years in advance’. London City Airport was investing £500m in infrastucture to make it one of the best and fastest gateways in and out of London for both leisure and business passengers.
The Storytellers and The Allotment were appointed to design the airport brand of the future as well as to articulate a brand blueprint, which included helping them to define a bold vision and emotive purpose to deepen engagement with customers, colleagues and Londoners alike.
This long-running relationship is helping the Airport appeal to a much broader audience and has touched every area of the airport from brand strategy through to airport interiors, the private jet centre and their advertising campaigns.