“The Allotment are our trusted brand development experts for many of our new service solutions. We want to continue to lead in legal innovation and service to our clients so their role is vital as it helps our new approaches stand out in the market and enables us to communicate what is different and better about what we offer. They always display ingenuity, strategic understanding and creativity, and, more than this, they’ve delivered branding solutions that really engage with our audiences.”

Keith Hardie – Director of Innovation Marketing & Development. BCLP Law

BCLP Cantilever

Bridging legal operations and business growth

Cantilever is highly practical, purpose built solution that connects in-house legal operations and processes with a businesses people, strategy and commercial objectives.

Cantilever provides a full-service, bespoke legal operations consultancy that helps business identify what they need to change, where they need to focus and how they can deliver legal services more efficiently and effectively.

Cantilever combines highly experienced process engineers, data scientists and technologists with proprietary solutions, innovative approaches and the industry’s leading software platforms. The service helps design systems that automate high volume work, maximizes the use of data and analytics, and identifies and tracks the legal operations value-add.

Our role, again, was to develop a brand name for the new service as well as the brand identity and communications proposition. The brand concept was inspired by the thought that this highly practical service is essentially a bridge between legal services and business outcomes.