Building Compelling Employer Branding with Employee Engagement

At The Allotment, we believe your people are your best asset. They are what drives, shapes and colours an organisation – what makes it excel. And, while the role of humans may be changing with the advent of automation and AI, it’s safe to say that people are the key driver behind successful organisations now and in the foreseeable future.

Employee Engagement Case Studies

There is a big difference between an organisation with engaged employees and one where those employees are disenfranchised. According to research performed by the HayGroup ‘offices with engaged employees were as much as 43% more productive’. Which means it’s not hard to see why a study by Wyatt Watson found that companies that have highly engaged employees produce 26% higher revenue per employee. Benefits of engaged employees.

However, according to Gallup, an incredible 87 percent of employees and staff worldwide are disengaged at work. Productivity and, ultimately, profitability are often victims to this lagging motivation. Employee’s value engagement.

The reasons for this can be many and various. At a macro level, mergers and acquisitions can mean that two very different organisational cultures have been rapidly brought together and need help to align and gel. Changes in leadership can leave people feeling uncertain about the direction of a business. Fragmented locations can cause people to coalesce into local silos and lose the sense of connection to the centre and start to drift away from the core purpose of the company.

Employer Branding and Staff Engagement

Whatever the reason, at The Allotment, we believe staff engagement is one of the most effective tools for achieving long-term success and shared value. Thus we work collaboratively with organisations to help them keep employees engaged by creating purpose driven communications as our campaign for QFC illustrates. We find inventive and engaging ways to help businesses to communicate their vision and values to all corners of their organisation. We create campaigns that unify each and every employee, whatever their role, wherever they are located, around one coherent message. Captivating campaigns that help them feel valued, engaged, aligned and inspired about the future with the company. So that what people do and what they say about the business –internally or externally – is always on message and delivered with conviction. Our global employee engagement campaign for Lucite International is a prime example of this.

And for organisations the rewards are there to be taken. As a report by Gallup confirms, in businesses with highly engaged teams, profitability increased by 21 percent, sales productivity by 20 percent, output quality by 40 percent and absenteeism down by 41 percent. Impressive potential outcomes for your business.

Internal Culture reflects on Staff and Employer

A great internal culture shines outwardly as well as inwardly. People who are proud of where they work are incredible advocates. In addition to customers, it’s an important facet of the brand from the perspective of a potential employee. People choose a role, not because of the salary or job title, but because they feel a connection with the corporate culture and feel they will fulfil their potential within that culture. So by helping shape positive, value-driven cultures we are also able to help clients develop appealing and clearly differentiated employer brands enabling them to recruit the right and best talent. The talent that will help them succeed now and in the future.