The Allotment have developed a brave and vibrant graphic language for New Street Group’s (NSG) brand new offices in Central London.
New Street Group are a leading recruitment business which has enjoyed dramatic growth. They have developed strong brands in Interim Management (Interim Partners), Financial Services Resource Contracting (BrightPool) and Executive Recruitment (New Street).
Adam Cale, designer for The Allotment, said; “We were keen that the environmental graphics built on the previous illustrations, which were created for their website, in collaboration with artist Tang Yau Hoong, and received such widespread praise internally and externally for their clever use of negative space and messaging.
We wanted to avoid the usual visual clichés and create something that would spark conversation, highlight NSG’s values and create stand out. We developed a set of 12 wall graphics featuring quotes from inspirational individuals that epitomise NSG’s values. The quotes were used as inspiration for a set of beautiful and bold illustrations”.