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A huge thank you to our client, the poets and our team who made this campaign a huge success.
Thanks to the poets for their time and commitment to the campaign, their words inspired us and the creative solution. The poets included Brian Bilston- ‘the poet laureate of Twitter’, Rishi Dastidar – judge at the Costa Book Awards and the Forward Prize, Deanna Rodger – former UK Slam Poetry champion and BBC Sports Personality of the Year poet.
Also many thanks to the; film makers, animators, writers, developers and media specialists whose expertise and passion helped deliver a brilliant result.
“It’s very difficult to come up with marketing innovation in this sector, but they’ve done an outstanding job… Relevance and purpose felt powerful… Really creative, relevant and cost-effective.”
B2B Marketing Awards Judges
Rhyme & Reason movies
A suite of movies in a variety of styles were also created for use across social media.
The power of words
A suite of bold and intriguing typographic animations captured the essence of each poem and were used across social media and digital advertising.
Rhyme & Reason website design, social media and advertising campaign
Our brief and objectives were simple – to help raise awareness of Addleshaw Goddard’s more imaginative, more impactful positioning. The strategy was a multi-channel campaign focused on senior audiences within the world’s leading organisations. Bold typographic animations were used as disruptive visual and verbal hooks that would grab attention and stand out across the multi-channel campaign. Written poems and poetry movies were posted organically and also advertised across social media and the AG website.
Many of the poems were also created as animated movies, QR codes were used to link the physical and digital channels throughout the campaign.
The campaign culminated in a beautifully crafted and curated, French folded limited edition poetry book.
Poetry and the law
A single word or punctuation can change the entire meaning/interpretation of the law. Words make or break deals, win or lose cases, save money or cost fortunes etc. We helped celebrate the skill and creativity of lawyers and poets, both of whom use words in ways that move us, help us understand our world and inspire change.
Harnessing the power of a single, provocative and inspiring word (plus a little wit), a suite of attention grabbing typographic artworks were created to communicate the sentiment of each poem across this multi-channel campaign.
Campaign identity – Rhyme & Reason
The thinking and word-smithery of both lawyers and poets are captured in a simple campaign identity and logo.
Helping to grow awareness, imagination & impact for Addleshaw Goddard
MULTI-AWARD WINNING BRAND AWARENESS CAMPAIGN
AG turned to poetry, because lawyers and poets share the same principal tool – words.
Using the power of words and the art of poetry we helped create an ambitious, multi-channel, multi-award winning brand-building campaign that exceeded all objectives and goals: over 3.2million online impressions; reached 370,000+ people despite a niche target audience; and it contributed to a lasting increase in both brand awareness and people searching for the firm.