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Build programme and progress adverts
With a £500m development programme on-going at London City Airport these ads are designed to point to an exciting future for the Airport and its passengers.
Business travel adverts
Winter and Autumn city break adverts
Winter leisure adverts
Summer leisure adverts
Brand and airport advertising campaign
The challenge and solution
Following The Allotment’s rebrand of the Airport the marketing team asked us to help grow awareness with the development of an above-the-line and digital advertising campaign. The campaign aims to put London City Airport at the forefront of passenger’s minds when it comes to choosing an airport to fly to and from. The team wanted the campaign to focus on the USP’s of the Airport, and lead and intrigue passengers to find out more and explore the Airport’s destinations and flight options.
The requirement was for a family of advertisements that would be seasonally appropriate for summer and winter leisure travellers, as well as a series of ads for the brand and for business audiences.
Creating a wide range of adverts, with so many audiences, within tight budgets and timescales was a big challenge. Our solution enabled London City Airport to appeal and engage more directly with specific audiences at key points throughout the year. The main brand advertising cleverly dropped the airport’s runway into famous approaches to London’s main landmarks.
Seasonal, brand, and build programme, advertising integrated the identity within each scene to create standout, consistency and build recognition, all of which position London City Airport at the heart of great holidays, great experiences and great business.
Growing a broader audience for London City Airport
To build brand awareness we were asked to engage hearts and minds through a suite of seasonal adverts targeting a wide variety of customers. The adverts would be used across a wide range of locations and formats including OOH and digital throughout 2019-2020 and onwards.