BACKGROUND

Following The Allotment’s rebrand of the Airport the marketing team asked us to help grow awareness with the development of an above-the-line and digital advertising campaign. The campaign aims to put London City Airport at the forefront of passenger’s minds when it comes to choosing an airport to fly to and from. The team wanted the campaign to focus on the USP’s of the Airport, and lead and intrigue passengers to find out more and explore the Airport’s destinations and flight options.

OUR SOLUTION

The requirement was for a family of advertisements that would be seasonally appropriate for summer and winter leisure travellers,  as well as a series of ads for the brand and for business audiences.

Creating a wide range of adverts, with so many audiences, within tight budgets and timescales was a big challenge. Our solution enabled London City Airport to appeal and engage more directly with specific audiences at key points throughout the year. The main brand advertising cleverly dropped the airport’s runway into famous approaches to London’s main landmarks.

Seasonal, brand, and build programme, advertising integrated the identity within each scene to create standout, consistency and build recognition, all of which position London City Airport at the heart of great holidays, great experiences and great business.