Once again, The Allotment are delighted to announce the launch of a brand new project with our long-term client, International law firm Berwin Leighton Paisner (BLP). We’ve been working with BLP across brand, internal engagement and digital and our latest work, an annual Emerging Themes report is a great example of how design can help grow interest in thought leadership.
We developed the visual look and feel for the entire report (104 pages), with a monetary theme running through the publication. Tasked with utilising stock imagery, the creation of images with typo interactions and a consistent bank note themed visual style helped bring the various insights and document to life.
Following the success of BLP’s Emerging Themes publication in 2016, we were delighted to collaborate once again with our client BLP in developing and producing this years Emerging Themes brochure. The annual thought leadership piece offers advice, practical guidance and opinions on the regulatory risks facing individuals and firms in the financial services sector in 2017.
With uncertainty looming over the economy and Article 50 potentially just around the corner, ‘Redrawing the Lines’ subtly depicts how both negotiations around the EU, and financial regulations more broadly are being redefined this year and beyond. The transition from print to pencil illustrations is a gentle nod towards this uncertainty whilst also beautifully bringing the brochure to life on the cover and divider pages.
Launched in late January, feedback on the brochure has been fantastic with the subsequent Emerging Themes seminar attracting a record attendance.